Jones Lang LaSalle IP, Inc. (JLL) is a world leader in commercial real estate services. They buy, build, occupy, and invest in a variety of assets, including industrial, commercial, retail, residential, and hotel real estate.
To market the Exchange South End project (a four-building urban campus situated in Boston's South End neighborhood) the marketing group within JLL Boston, elected to design a video brochure. Once this decision was made, it was up to Warren Impact to manage the production end of the project.
The finished piece consists of a printed paper container that houses a bound booklet with an incorporated flat video screen. When the booklet cover is opened, a custom video describes the 5.6-acre property, the amenities, proximity to businesses, medical centers, recreational facilities as well as dining and entertainment options.