Blue Cross and Blue Shield of Massachusetts

Innovation Wall sketch

Materials planning


Final installation

Installation details (above and right)


"Passion Into Action" Exhibit 

client: Allen & Gerritsen

Blue Cross Blue Shield of Massachusetts's, "Passion Into Action" campaign encourages people to embrace a healthier lifestyle and to become Change Agents to society as a whole.

Warren Impact was responsible for the fabrication and installation of an exhibit featured within Boston's Prudential Center. In addition to bold typography and graphics, the final piece includes raised letters, shelves for printed brochures, a comment box, and other 3-dimensional and interactive components.



“I have worked with Brad and his team on a bunch of different projects over the years.
When I say different, I mean different! From mailing an apple pie to collateral to signage, Warren Impact does it all!” 
Jeff Tully, Director Print Production, Allen & Gerritsen